MOBILE-FIRST STRATEGY AT FB CREATIVE SHOP

UPLIFTING COMMUNITIES ON INSTAGRAM

I collaborated across multiple teams to produce community-uplifting videos, which we launched during holidays and Pride Month.

CHOOSE YOUR ADVENTURE

My team developed an interactive ad to illustrate how tailored user interactions can guide audiences toward specific visual outcomes. Viewers were presented with a multiple-choice question and, depending on their responses, a corresponding video would play. For example, if a user indicated a preference for cold drinks or hot drinks, the ad would automatically present the video aligned with their selection.

A/B TESTING

My team conducts messaging and video tests to determine which formats and messages perform best. We then apply these insights to help small and mid-sized businesses implement more effective campaigns.